Architecture that improves the performance of space operationally and cognitively.
Laviku is an architecture and design atelier working at the intersection of spatial design and human performance. We treat architecture as behavioral infrastructure—spaces structured around perception, memory, sensory experience, and cognitive diversity, shaping how different people move, focus, interact, and inhabit bespoke residences, boutique hospitality, and design-driven developments. Every spatial and material decision is informed by research on attention, multisensory processing, and human cognition. The result is architecture with a clear identity, lasting value, and a distinctive lifestyle experience.
Joanna - Maria Helinurm
Founder / Principal
Joanna-Maria Helinurm, AIA is the founder and Principal of Laviku. She holds a Master of Architecture from the Harvard Graduate School of Design and a Bachelor of Architecture from Southern California Institute of Architecture (SCI-Arc), where she received the Best Thesis Award, the institution's highest academic honor. Her practice is defined by a methodology of experiential logic, an approach that treats architecture as a primary driver of human behavior and cognitive state. By synthesizing behavioral science with rigorous spatial choreography, Helinurm develops environments that operate on a biological level, moving beyond aesthetic trends to address the fundamental relationship between the inhabitant and the built environment. This philosophy of Couture Architecture rejects recurring signature styles in favor of site-specific material discovery.
Each project is a layered sensory and material laboratory, ranging from boutique hospitality and mixed-use developments to high-stakes performance environments. She has collaborated with renowned architects Eric Owen Moss and Michael Rotondi, and her portfolio includes the Bay Harbor Residences in Miami, significant residential work in New York City, the design of Carrie Underwood's REFLECTION residency in Las Vegas, and ten consecutive Super Bowl Week concert venues, including the conversion of the Minneapolis Armory into a 10,000-capacity multi-level performance space. Joanna-Maria leads Laviku alongside a collaborative team of architects, designers, and technical specialists.